5 Essential Things Every Website Needs

Designing a website isn’t something any of us intuitively know how to do. So it can be hard to know if you have a great site, or a dud. To make that judgment a little easier, here are 5 things we believe that every site needs.

1. Your website should be about your customer, not you.

One of the biggest mistakes that most people make when creating their website is to talk about themselves. It’s only natural. Surely, if someone is on your site, they want to know about you. Right?

The truth is that they want to hear about what you can do for them. It’s the age old question: “What’s in it for me?”

As much as possible, your site should talk about:

  • What your services can do for the customer.
  • What your products can do for the customer.
  • How other customers have benefitted.

2. Your website should load fast.

Say what you will about short attention spans, the fact is people are impatient when it comes to the web. Beyond the first 2-3 seconds, roughly 30% of your audience goes away for each added second of waiting.

Let’s say your site gets 1,000 visitors a month. If it takes 4 seconds to load, you’re likely losing 300 people to page load time. At 6 seconds, you’ve lost over 650.

By 10 seconds, you’ve lost 90% of your audience. You might as well not even have a website at that point.

The biggest culprits for a slow website are:

  • Slow web hosting. Consider paying for something better, or using a caching service.
  • Too many “static resources” – i.e. additional files like images, video, javascript, etc. This can be resolved. Reduce how many static files you’re using. Reduce their file sizes. And if all else fails, use a Content Delivery Network.

3. Your website should get to the point, fast.

There’s a common myth that people don’t like to read anymore. The truth is, we’re reading more than ever. But we’re impatient and quick to move on.

In order to figure out if your site has good content, think of your website like a salesman. By which we mean, if you were to make a sale, what would you need to say to the prospect? Assume the reader has better things to do than read your website. What do you need to tell them to make the sale?

This doesn’t mean that you shouldn’t have lots of content. Nor does it mean that all of your content should be short.

What it means is you need to make it easy on your customer. Say what you need to say, but say it efficiently. If it takes 2500 words, great! But ask yourself if those words were truly needed. Sometimes they are, and sometimes they’re not.

In other words, it’s all about the quality and relevance of the content. If I’m buying a car, I’m likely going to read a lot about that car because it’s a big purchase. But if I’m buying a stick of bubble gum, I might not need to know much more than the flavour.

4. Every web page should ask for the sale

Let’s assume for a moment that your site loads fast. And that the content is entirely focused on the customer. And you’ve made it as simple and direct as you can. What’s more, your customer wants to buy.

What’s next? The next thing you need to do is ask for the sale. Every piece of content on your site should drive the customer towards the sale. For example, you’ll notice that we have a contact form at the bottom of this page. If we’ve persuaded you that we know what we’re doing, then we want to work with you.

But that’s not the only way to ask. You could try:

  • “Call now to book an appointment”
  • “Download our free report on XYZ”
  • “Click here to chat with a customer service rep”
  • “Fill out this form to get a free consultation”
  • “Buy now”

There are many ways to ask, but so very few ever do.

Speaking of which…

I said there were 5 things every website needs. Yet, I’ve only given you four. What gives?

The 5th thing every effective, sales-oriented, results-driven website needs is a great web design agency.

Look, you could skimp out on this. You could do it yourself or give it to someone on your staff. But eventually you’ll see that you’re not getting the results you want. You’ll look around and see other companies getting great results, and you’ll wonder why you’re not one of them.

So if you want to get great results, simply:

  • Fill out the contact form below; or
  • Head to our contact page; or
  • Give us a call at 705-522-5455; or
  • Send me an email directly at mario@petrynagroup.com; or
  • Swing by for a surprise visit at 487 Bouchard Street in Sudbury. (It’s the top floor.)

See? Calls to action. 4 different ways to work with us. Pick the one that serves you the best.

See something you like?

Let’s get in touch.