UPDATE: Apologies for the brief summary page, our site is currently under redevelopment. Stay tuned, we have some great new work to share.

Ideas that Click

About Us – A lot has changed in the past 40 years, but our commitment to our clients has followed us every step of the way. Our focus on strategic communications helps us to develop an approach that is the right fit for a client’s specific needs and circumstances, whether the final product is branding, design, website development, or a social media strategy.

Tools and techniques come and go, but good ideas are timeless.

You will never hear us say “we don’t do that”. Need a new logo? New website? Help rebuilding/updating a current site? Radio script? Sponsorship package? Commercial? Training Video? You get the point, we do it.

Branding

Websites

Design

Video

Partners We’ve Helped

Our Services

We like to think that working with us is different. We work collaboratively with our clients every step of the way to ensure success. We work towards a true partnership, a gold standard in our books. You will trust that we have your best interests at heart because we would never recommend something that we wouldn’t do ourselves.

As a creative agency, we’re here to help in any way we can.

Design

Branding
Logo Development
Print/Direct Mail
Exhibits & Signage

Websites

Web Design
Web Development
Website Rescue – General Help and Updates
Search Engine Optimization (SEO)
E-Commerce

Video Production

Social Media
Television
Corporate Videos

Content Marketing

Social Media Marketing
Email Marketing
Blog & Article Writing

Digital Advertising

Online Ads
Social Media Ads
Search Engine Ads
Digital Tool Kits

Marketing Strategy

Research
Planning
Management
Media Planning

Event Management

Event Logistics
Sponsorship Packages
Script/Speech Writing

Don’t see what you need? There is a good chance we do that too, just give us a call!

Meet the Team

David Petryna

PRESIDENT - With over 37 years of experience, Dave has led a wide range of campaigns, from local initiatives to large-scale provincial and national campaigns like the multi-million dollar Ontario Power Authority campaign “Every Kilowatt Counts”. Dave also has extensive government and not-for-profit experience, having served as a municipal councillor and on numerous volunteer boards. When you’ve been around long enough to remember when a FAX machine was cutting-edge new technology, you also know that the latest tools are only as good as the quality of your strategy.

Dave holds an Honours BA in Economics from Laurentian University.

Sandra Petryna

CONTROLLER - Sandra brings the accountant’s eye for detail to projects administratively and creatively. She is responsible for planning and coordinating all accounting operational functions, managing all financial data and preparing internal and external financial statements. She’s also responsible for managing human resources, project management, reporting and analyzing financial data.

Sandra is an alumna of Laurentian University with a Honours Bachelor of Commerce degree. Before coming to Petryna Advertising, Sandra was an Accountant at KPMG.

Pamela Therrien

CEO - When Pam joined Petryna Advertising as CEO in 2019, she brought more than 20 years of professional experience in marketing, advertising, not-for-profit, charitable and private sector business. Before joining Petryna Advertising, she was Vice President of the Greater Sudbury Chamber of Commerce, Marketing Specialist at Science North, Development Officer at SickKids Foundation and previously worked for several major international advertising agencies, such as BBDO and Leo Burnett. Pam loves managing the creative process, and has worked with clients such as P&G, Zeller’s, Pizza Hut, Smucker’s, Sears, GlaxoSmithKline, and Dairy Queen. While at Petryna Advertising, Pam has developed marketing strategies and managed creative development for clients such as M.I.C Canadian Eatery & Whisky Pub, GOVA Transit, Adoro Olive Oils & Vinegars, Science North, Ionic Mechatronics – just to name a few.

Pam holds an Honours Bachelor of Commerce from Laurentian University and a postgraduate diploma in Marketing Management from Sheridan College.

Lori Beaudry

SENIOR ART DIRECTOR - As Senior Art Director at Petryna Advertising for over 10 years, Lori oversees all design and advertising creative. With a career spanning two decades, Lori’s experience has included projects for environmental, government, post-secondary education, national retail, and not-for-profit accounts, in both official languages. Lori has developed brands and branding guidelines for a wide range of clients, including GOVA (rebranding of Sudbury Transit) and MineConnect (rebranding of the Sudbury and Area Mining Supply and Services Association).

Lori holds a BA in Psychology and Visual Arts and a diploma in Advertising.

Doug Reynolds

SENIOR STRATEGIST - Doug Reynolds has worked in communications for more than fifty years, as a film and video writer/producer, head of the distance education program of a major university and CEO of an industry association. What do these varied jobs have in common? They all require engaging and persuading a wide range of audiences, from university students to government officials and turning that persuasion into action.

Doug holds a Bachelor’s degree in English and Psychology and a Master’s degree in Instructional Technology.

Maggie Hobbs

GRAPHIC DESIGNER - Maggie earned her Graphic Design advanced diploma at Cambrian College in Spring 2018. Before becoming a Petryna Group member, she worked as the Graphic Design and Social Media Intern at the Greater Sudbury Chamber of Commerce where she continued refining her graphic design skills and gained valuable knowledge about the business community.

Maggie holds an Advanced Graphic Design Diploma from Cambrian College.

Amy Barbe

PRODUCTION ASSISTANT - In addition to her duties as receptionist/bookkeeper at Petryna Advertising, Amy frequently acts as a production assistant/project coordinator, where she schedules and coordinates video productions, coordinates project timelines and manages work with external vendors such as printers.

Blair Cox

WEB DEVELOPER - Blair has mixed design and technology for the better part of 20 years professionally, wearing many hats and working on some innovative projects. Problem-solving, efficiency and delivering elegant solutions are his top traits.

Blair holds diploma’s in Graphic Design and Computer Programming from Confederation College in Thunder Bay, allowing him to understand two languages in a sense. When not deep into the inner workings of websites, blocking cybersecurity threats or supporting hosting clients, Blair can be found kayak fishing and designing new fishing lures.

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